During Covid lockdown a task was set to come up with a concept for a range of shorter personalised books the team could create in a 1-2 week timescale, and be able to offer the products at a lower price point.

The ‘I’d Rather Be…’ range was born. Consisting of short and snappy writing in rhyme and simplified illustrations with bold colours. Books within the range covered a wide range of popular themes/animals such as - Mermaids, Bees, Llamas, Narwhal.

My task was introducing a new book to the range that could be marketed specifically for Christmas.